What Cookies Does Google Analytics Use?

Consent required.

Consent is required because analytics cookies are not strictly necessary to provide the service that the user requests.

For example, the user can access your online service whether analytics cookies are enabled or not..

How do ads use cookies to track you?

Third-party cookies are used for all ad retargeting and behavioral advertising. By adding tags to a page, advertisers can track a user or their device across different websites. That helps build a profile of the user based on their habits, so messages can be better targeted to their interests.

Should I allow cookies?

Some websites may not be secure, allowing hackers to intercept cookies and view the information they carry. The cookies themselves are not harmful, but because they may carry sensitive information, you should only use cookies on sites you trust to be safe and secure.

How dangerous are cookies?

Since the data in cookies doesn’t change, cookies themselves aren’t harmful. They can’t infect computers with viruses or other malware. However, some cyberattacks can hijack cookies and enable access to your browsing sessions. The danger lies in their ability to track individuals’ browsing histories.

What cookies Google Analytics use?

Today, we’ll focus on the Universal Analytics implementation from Google Analytics, which relies on the persistent _ga cookie. The _ga cookie stores one valuable piece of information: your Client ID. This Client ID represents you, the user, who is visiting the website where the tracking code is implemented.

Does Google Analytics work without cookies?

No, if you disable cookies, Google Analytics will not track you. Google Analytics tracks you by creating cookies (or using existing cookies it finds). Then it uses that cookie information in the request it sends to http://google-analytics.com/__utm.gif .

Can cookies identify you personally?

Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.

Can cookies identify you?

A cookie can be used to identify you to a website. It doesn’t reveal personal information (because the data in the cookie came from the website’s server in the first place) – just identifies you as the same browser that visited earlier.

Are Google Analytics cookies first or third party?

The World Wide Web is made up of two types of cookies: first and third party cookies. Google Analytics only uses first party cookies, to capture data about its web visitors.

How does Google Analytics identify unique?

The first time a device (desktop, laptop, smartphone, etc) or a browser (like chrome, internet explorer) loads your website content, Google Analytics tracking code creates a random, unique id called the client id and send it to GA server. … Every time a new id is detected, Google Analytics counts a new user.

Cookies. By using cookies, sites can keep track of which cookie ID (and which visitor) has seen which variation of their site, so that the next time the same visitor comes back to the site, they can look up that user and make sure to serve the same variant.

Users must give a clear, affirmative and explicit consent (in line with general GDPR requirements for consent to be valid) to the specific processing activities happening in connection with its use of Google Analytics and the associated transmission of personal data to Google LLC in the US.

Do cookies track IP addresses?

IP Addresses and Cookies Cookies can track your browsing history to help personalize your online shopping experience. Every machine connected to the Internet has a unique Internet Protocol (IP) address, including your computer.

Are cookies anonymous?

The vast majority of data stored in the cookies placed by our web sites record anonymous information – that is, information that cannot be associated with an individual person. There are some occasions, like when we need to record your preferences, when we do need to record information in cookies that relate to you.

Can Google Analytics identify individual users?

Unfortunately, no. Google Analytics only shows you a unique user ID and does not share personal information, usernames and IP addresses, which means you can’t really see and analyze how specific users behave on your site and get valuable data.

What happens if you dont accept cookies?

With the introduction of GDPR (General Data Protection Regulation), some companies will no longer provide you access to their sites without cookie permission. It is because some websites simply or may not work without cookies. … Thus, if you don’t accept cookies you might not get or experience the more relevant content.

Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content. … The Google Analytics JavaScript libraries use HTTP Cookies to “remember” what a user has done on previous pages / interactions with the website.

Does Google Analytics store IP addresses?

Google Analytics tracks and stores the IP addresses of your website users in order to report on geolocation data. However, GA does not report on IP addresses in its reports. … So Google does not store or process complete IP addresses at any given time.

Should I delete tracking cookies?

Ultimately, though, you shouldn’t put too much thought into how frequently you delete your cookies. They’re a necessary part of browsing the web, and unless you enjoy re-entering your information every time you visit a site, you should probably just leave them be.